Marketing Made Easy

Well, maybe not literally so, but if you are serious about marketing, you are probably serious about business, which means you have a plan. This business plan, with its goals and objectives, includes a marketing plan, with its marketing goals and objectives, these are your web site road map.

If you want your site simply to be informational then this won’t apply to you necessarily. A web site can be a “gravestone” advertisement like you see in the back of magazines, like a book, static, unchanging, read it or not.

More importantly, your web site can be so much more, a critical component of your corporate or business objectives, your marketing goals, your marketing plan, and can help get you there. You want your web site content to communicate, to speak to your customers, to elicit a reaction, a reaction involving action, the call to action.

Once you’ve done your research, discovered who your prospects are, gotten them to your site, you put yourself in the mind of your prospects, and give them what they want, in specific steps, leading the way to the ultimate objective of the site, to meet your corporate goals yes, but in the short term, to provide your prospects with the information, service or product they desire, your products. Without this specific plan with specific prospects your web site will be fishing in the wrong pond, catching, if anything, the wrong fish.

Keep your web site project well connected to your overall business goals and the web will become the anchor of your business, providing the tools and conveniences your prospects, and you, want and need.

Commerce. Ultimately this is the goal of marketing but let’s back up a bit. (Trade, the verb, as in “trading” too is commerce, but since the noun as in “a trade” is common, we’ll stick to commerce for clarity.)

Commerce ( or trading) is an age old practice, not only unique to humans, but refined to the point of the philosophical and delusional by humans. Commerce is and of itself the economic underpinning of all human survival but our discussion is limited to its role in capitalism, for the most part. (We’ll leave discussion of the earth and nature’s support of the human race, the ultimate support, to another web log or diary on a more holistic topic.)

In the simplest of terms, commerce is why marketing exists. So we can think of commerce as the “what” and marketing as the “how”, how we get to. . . . . .commerce. Read more about commerce and what it is >>>

My intention here is to expostulate on marketing, what it means, what it really is, how to do it effectively and easily.

What is Marketing? What, therefore, is easy marketing?

Answer: Marketing is taking a product to the end user. Easy marketing: Doing this correctly.

We’ll answer all the questions imaginable about marketing, everything marketing does, is and can be, here at Marketing Made Easy.

Thanks,

Mark Stamas