Marketing Made Easy

Not Search Engines. Being on page one isn’t necessarily all that.

So what am I getting at? Google doesn’t buy from you.

The meaning here in the internet marketing realm is that qualified targeted prospective buyers, people, are more important than statistics, or being on page one of Google’s rankings if your site sucks.

Search engine optimization or search engine marketing has swept the internet marketing realm with thousands, so it seems, of SEO or SEM “experts” hawking their “guaranteed” rankings and so on. The reality is far different.

The reality is that all the traffic in the world is worthless if that traffic doesn’t buy, doesn’t increase your profits. Rarely, if ever, will you find an SEO or SEM expert offering to increase your sales, they simply offer to increase your traffic. This is actually quite easy to do. What isn’t so easy is to make your site sell. Well, actually, it is, but that is the most overlooked part of internet marketing, copy that converts.

So being on page one for the wrong keyphrase, or an almost never searched keyphrase is pointless, but more pointless still is having a web site that does not communicate well and simply fails to close the sale.

Targeted traffic + top quality copy = increased profits.

This is one of my favorite topics simply because this question has stumped many a web developer and marketer. “Because it’s cool” doesn’t begin to justify putting hard earned marketing dollars into what many used to feel is a dubious proposition. Why not? is a valid answer, especially today, but doesn’t really answer the question does it?

The web has changed the power of communication so much that “why the web?” has largely been answered by the fact that a web site can be a central hub for ALL of your business, ease communications, keep customers updated, provide interaction and market your products all in one feel swoop 24 hours a day 365 days a year. Still, why the web?

All of the above benefits aside the real answer is sales. Sales. You want what a web site that works can do for you. Increased sales. Increased profits. You don’t want a web site, you want increased sales. You don’t want a web site, you want better customer relations. You don’t want a web site, you want to communicate your message clearly, all the time, open 24 hours a day. You don’t want a web site, you want your customers to know why they want your products and to contact YOU, not the other way around. You don’t want a web site, you want SUCCESS.

You get the point. Why the web? To create and build a successful thriving business at a much lower cost than dictated by “traditional” sales and marketing.

Until next time,

Mark Stamas